We've been working difficult to brand Google Play the premier platform for game regain together with a house for y'all to grow your business. In the terminal year, the issue of Android users who installed a game has to a greater extent than than doubled. Nearly 40% of that increment came from emerging markets, including Brazil, India, Republic of Indonesia together with Mexico. Our investments extend beyond the Play Store together with include many telephone substitution Google products:
- Last week, nosotros introduced a gaming solution from Google Maps APIs that enables y'all to construct game worlds based on existent basis information to notice the best places for gameplay.
- We also launched Agones, an opened upwardly source, dedicated game server hosting production built on Google Cloud Platform, inwards collaboration amongst Ubisoft, to back upwardly multiplayer games.
- At terminal month's Mobile World Congress, nosotros released version 1.0 of ARCore, our augmented reality SDK for Android, enabling y'all to issue AR apps together with games to Google Play for the get-go fourth dimension together with attain 100M devices across the Android ecosystem.
- Over the side past times side few months, we'll ringlet out a beta for click-to-play video ads on Google Play—a novel way to attain players amongst sight, audio together with motion. These placements volition assistance y'all showcase your games.
Today, during our annual Google Developer Day at the Game Developers Conference, nosotros introduced novel tools together with platforms to improve the overall game regain on Google Play together with give y'all to a greater extent than ways to deliver engaging thespian experiences.
Introducing Google Play Instant
With all the neat games available on Google Play, nosotros desire to brand regain easier together with take away friction during the install process. Installing together with opening a game takes fourth dimension together with results inwards many players never getting to sense your game. We're thrilled to denote that instant apps is at nowadays available for games.
This way that amongst a tap, players tin endeavour a game without having to download it first. Games available right away today include: Clash Royale, Words amongst Friends 2, together with Bubble Witch three Saga, together with other titles from Playtika, MZ, Jam City, together with Hothead Games.
We're calling this novel sense Google Play Instant. To endeavour it out, only launch the Google Play Store on your Android device together with view the Instant Gameplay collection. Or, y'all tin view the "Arcade" inwards our redesigned Google Play Games app together with launch whatever of the "Instant Gameplay" collection games. Google Play Instant makes it easier to create got your players invite their friends to endeavour out games correct away through social invites together with lets y'all percentage games through marketing campaigns.
Google Play Instant is yet inwards unopen beta together with nosotros expect forrad to opening it to a greater extent than broadly after this year. It provides a collection of extensions to the instant apps framework that meliorate back upwardly the needs of game developers; including a higher APK size boundary to 10MB, progressive download back upwardly for executable code together with game assets, together with back upwardly for NDK together with game engines using existing tool chains. We're also working amongst pop game evolution platform Unity, together with others including Cocos, to add together IDE back upwardly making it slow for developers to construct instant apps. Developers tin sign upwardly for to a greater extent than information almost Google Play Instant equally it becomes available.
Discover insights from game developers who create got successfully benefited from Google Play Instant. Read how Zynga, King, Hothead Games, Jam City, Playtika, MZ together with Magma Mobile successfully used instant apps to larn novel users, improve retention, together with effectively cross-promote their games.
Google Play Console tools to construct high character games
We also added roughly useful tools to the Play Console to assistance y'all construct neat games, including:
- A novel internal testing track that volition allow y'all to rapidly examination together with iterate on novel games together with features. The rail is additional to the alpha together with beta testing tracks, together with makes your game available for upwardly to 100 testers inside seconds.
- Demo loops for the pre-launch report, a novel characteristic that lets you predefine a probable serial of actions inwards a game together with create got this "loop" run on on alive devices inwards the Test Lab (bypassing the robo crawler).
This is precisely the start of what nosotros create got planned for 2018. We can't hold back to encounter Google Play Instant convey novel audiences to your games.
