Earlier this yr nosotros launched the Google Play Apps & Games publication on Medium to assist developers uncovering best practices together with insights to grow successful apps together with games businesses on Google Play. As nosotros depict closer to the terminate of the yr nosotros idea it's a expert fourth dimension to revisit approximately of our most pop posts according to you lot – our readers.
It's clear that many of you lot are excited past times the potential of novel technology, such equally Virtual Reality (VR) together with Augmented Reality (AR), together with how it could heighten user interaction alongside your apps together with games. You're also concerned alongside everyday issues including how to proceed your APK size manageable, how to produce novel users, together with how to monetize games without pushing away your players.
So without farther adieu, here's the listing of the exceed 10:
- Applying human-centered blueprint to emerging technologies
(by By Peter Hyer, Fabian Herrmann, together with Kristin Kelly, vii min read)
VR, AR, together with digital assistant introduce exciting opportunities for the future, but how tin laissez passer on the axe nosotros ensure we're designing for what people actually want? - Shrinking APKs, growing installs
(by Sam Tolomei, vi min read)
Smaller APK sizes correlate alongside higher install conversion charge per unit of measurement on Google Play - nosotros portion tips for keeping your apps lean. - Who plays mobile games?
(by Allen Bevans, UX Researcher at Google, vi min read)
Four actionable insights for game developers based on our question into unlike histrion segments. - Why the rootage 10 minutes are crucial if you lot wishing to proceed players coming back
(by Adam Carpenter, vii min read)
How to analyze your retentivity information together with thus you lot tin laissez passer on the axe proceed players coming dorsum 1 time again together with again. - Design your app for decision-making
(by Jeni Fisher, 10 min read)
Useful tips together with strategies for encouraging desired user demeanor inwards your apps. Also banking concern jibe out follow-up posts on boosting motivation through app rewards, together with common pitfalls of persuasive app design. - Predicting your app's monetization future
(by Ignacio Monereo, 10 min read)
Learn most predictive analytics together with calculating your apps lifetime value (LTV) to arrive at practical insight into the futurity of your app. In the 2nd role Ignacio shares how to calculate LTV based on 5 pop monetization models. - Five tips to amend your games-as-a-service monetization
(by Moonlit Beshimov, ix min read)
5 proven strategies to amend your game revenue without driving players away. - An introduction to in-app A/B testing
(by Gavin Kinghall Were, xiii min read)
Learn how in-app A/B testing tin laissez passer on the axe elbow grease insight into your app's futurity blueprint together with development, together with maximise its performance. - Taking the guesswork out of paid user acquisition
(by David Yin, 8 min read)
Influenza A virus subtype H5N1 uncomplicated tool to assist you lot justice lifetime value (LTV) of your users together with what to pass to grow your audience. - Rethinking interface assumptions inwards AR: selecting objects
(by Aaron Cammarata, 8 min read)
In this article for beginner AR developers nosotros explore 1 of the most telephone substitution user interface actions: object selection.
Do you lot accept suggestions for topics nosotros should tackle inwards 2018? Let us know past times tweeting alongside the hashtag #AskPlayDev together with we'll respond from @GooglePlayDev, where nosotros regularly portion tidings together with tips on how to move successful on Google Play.
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