Based inwards Seattle, Big Fish Games was founded inwards 2002. Starting equally a game studio, they chop-chop turned into a major publisher too distributor of casual games. Leading upwards to the launch of their hitting fourth dimension management game, Cooking Craze, the squad ran an opened upwards beta on Google Play.
Big Fish Games establish that using opened upwards beta provided to a greater extent than than 10x the sum of user feedback from unopen to the world, too too gave them access to cardinal metrics too Android Vitals inwards the Play Console. The mightiness to monitor game functioning metrics pre-launch allowed the squad to focus on areas of improvement, which atomic number 82 to a 21% reduction inwards crash rate. The larger sample size of beta testers too provided to a greater extent than insights on thespian behaviour too helped arrive at a +7% improvement inwards twenty-four hr menses 1, twenty-four hr menses 7, too twenty-four hr menses xxx retentiveness rates.
You tin forcefulness out too larn to a greater extent than pre-launch best practices too strategies to better functioning post-launch at our Google Developer Day on Monday, March 19th at GDC. Sign up to remain informed.
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