Posted past times Larry Yang together with Angela Ying, Product Managers, Google Play
Subscriptions on Google Play conk on to come across huge growth, amongst subscribers growing over 80% twelvemonth over year. At I/O 2018, nosotros announced several improvements we're making to the user sense to bring down barriers to subscription sign-up, together with to a greater extent than tools to allow yous create create your trouble concern the means yous desire to.
More command for subscribers
While users derive a lot of value from their subscriptions, our query shows their fears of beingness "trapped" inwards a subscription without the might to cancel or worry they'll lose rails of how much they're spending create a hindrance to users signing upward for your subscription apps. To address these fears, nosotros of late launched a novel subscriptions center, a one-stop store for users to create create their subscriptions on Google Play.
Through the subscriptions center, users can:
- View all of their subscriptions to come across details together with condition
- Manage together with update payment methods, including setting upward a backup payment method
- Renew a subscription
- Restore a cancelled subscription
- Cancel a subscription
In addition, if a user cancels a subscription, nosotros volition straight off trigger a cancellation survey to compass developers feedback every bit to why the user is cancelling. Currently yous tin come across the information from the cancellation survey past times querying our server side API.
The novel subscriptions centre also has a "Get Started" link inwards the empty solid position down that lets users discovery subscription apps through curated together with localized collections.
With the launch of the subscriptions center, we're also launching new deep links yous tin purpose to straight your users to create create their subscriptions from your app, over electronic mail or via the web. To implement, purpose the packet get upward together with SKU to build the deep link, together with and therefore add together the deep link every bit a push or link from anywhere inwards your app. View the Android Developers website for to a greater extent than information.
More command for you
In add-on to creating a meliorate sense for users, we're also rolling out novel tools that compass yous more flexibility inwards managing your business. One of the features we've heard requested nigh is cost changes. Coming soon, yous tin easily enquire users to get got a cost alter via the Google Play Console without having to fix a completely novel SKU. Google Play volition notify users of the alter via emails, force notifications together with in-app messaging, together with if past times renewal engagement the user hasn't agreed, we'll cancel their subscription. Sign upward here if yous are interested inwards participating inwards the early on access program.
Other features nosotros launched at I/O that aid yous meliorate create create your subscription trouble concern include the might to:
- Upgrade a subscription without changing the user's expiration date
- Issue a partial refund from the Play Console
- Refund specific subscription renewals, non but the latest ane
- Use club IDs amongst the server-side API
- Use the Refund API amongst the Google Play Developer API
This is inwards add-on to faster examine renewals together with flexible intro pricing nosotros announced before this year.
To easily implement all of these, brand certain yous are using the Google Play Billing Library, which launched version 1.1 at I/O. The billing library is an abstraction layer on transcend of the AIDL file, together with API updates are automatically picked upward when yous update your build dependency file the adjacent fourth dimension yous compile your app. Price changes together with upgrade/downgrade amongst the same expiration engagement are solely available through the billing library. This volition locomote the instance for hereafter launches every bit well.
Better for everyone
We strongly believe that past times edifice a swell user experience, nosotros build a high lineament subscriber base. And past times giving yous tools together with insights to meliorate create create your business, yous get got the flexibility to create what is best for your trouble concern together with your customers.
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