Posted yesteryear Purnima Kochikar, Director, Google Play, Apps & Games
On Mon nosotros released Android nine Pie. As nosotros occur to force the Android platform forward, we're ever looking to render novel ways to distribute your apps efficiently, assist people regain together with engage amongst your work, together with improve the overall security of our ecosystem. Google Play has had a busy yr together with then far amongst some big milestones roughly helping you lot accomplish to a greater extent than users, including:
- Shrinking download size: Android App Bundle & Dynamic Delivery has helped trim app sizes yesteryear upward to 65%, leading to increased downloads together with fewer uninstalls.
- Helping improve quality: New tools inward the Play Console accept helped you lot trim crash rates yesteryear upward to 70%.
- Improving discovery: Improvements to the regain sense accept increased Google Play Store visits yesteryear 30% over the concluding 12 months.
- Keeping users safe: Google Play Protect scans to a greater extent than than l billion apps a twenty-four hours together with Android API grade 26 adoption requirements improve app security together with performance.
Google Play is dedicated to helping you lot create together with grow character app businesses, accomplish the to a greater extent than than ii billion Android devices globally together with render your users amongst ameliorate experiences. Here are some of the of import areas we're prioritizing this year:
Innovative Distribution
We've added to a greater extent than testing tools to the pop Google Play Instant remains a huge bet to transform app regain together with improve conversions yesteryear letting users engage without the friction of installing. We're seeing slap-up results from early on adopters together with are working on novel places to surface minute experience, including ads, together with making them easier to create throughout the year.
Improving App Quality
Google Play plays an of import usage helping developers empathise together with cook character together with surgical physical care for issues. At I/O, nosotros showcased how nosotros expanded the battery, stability together with rendering of app character inward our search together with regain recommendations that has resulted inward higher appointment together with satisfaction amongst downloaded games.
Richer Discovery
Over the concluding yr we've rolled out to a greater extent than editorial content together with improved our machine learning to deliver personalized recommendations for apps together with games that engage users. Since virtually game downloads come upward from browsing (as opposed to searching or deep linking into) the store, we've seat item focus on games discovery, amongst a novel games dwelling page, exceptional sections for premium together with novel games, immersive video trailers together with screenshots, together with the mightiness to try games instantly. We've also introduced novel programs to assist get app downloads through richer discovery. For example, since launching our app pre-registration programme inward 2016, we've seen nearly 250 1000000 app pre-registrations. Going forward, we'll endure expanding on these programs together with others similar LiveOps cards to assist developers engage to a greater extent than deeply amongst their audience.
Expanding Commerce Platform
Google Play at nowadays collects payments inward 150 markets via credit card, straight carrier billing (DCB), Paypal, together with gift cards. Direct carrier billing is at nowadays enabled across 167 carriers inward 64 markets. In 2018, nosotros accept focused on expanding our footprint inward Africa together with Latam amongst launches inward Ghana, Kenya, Tanzania, Nigeria, Republic of Peru & Colombia. And users tin at nowadays purchase Google Play credit via gift cards or other way inward to a greater extent than 800,000 retail locations roughly the world. This year, nosotros also launched subscribers together with developers. Google Play's opportunity modeling automatically helps regain fraudulent transactions together with purchase APIs assist you lot ameliorate analyze your refund information to position suspicious activity.
Maintaining a Safe & Secure Ecosystem
Google Play Protect together with our other systems scan together with analyze to a greater extent than than 50 billion apps a day to maintain our ecosystem security for users together with developers. In fact, people who exclusively download apps from Google Play are before anyone tin install them. We're also continuing to run the Google Play Security Rewards Program through a collaboration amongst Hacker One to regain other vulnerabilities.
We are continually inspired yesteryear what developers build—check out #IMakeApps for incredible examples—and desire every developer to accept the tools needed to succeed. We can't hold back to run into what you lot produce next!
