Posted past times Tian Lim, VP of UX together with Product, Google Play
Posted past times Tian Lim, VP of UX together with Product, Google PlayGoogle Play connects a thriving ecosystem of developers to people using to a greater extent than than ii billion active Android devices only about the world. In fact, to a greater extent than than 94 billion apps were installed from Google Play inwards the terminal twelvemonth alone. We’re continuing to empower Android developers amongst novel features inwards the Play Console to assistance y'all improve your app’s functioning together with grow your business. And, at Google I/O 2018, we’re introducing our vision for a novel Android app model that is modular together with dynamic.
Benefit from size savings amongst the Android App Bundle
The Android App Bundle is Android's novel publishing format, amongst which y'all tin to a greater extent than easily deliver a corking sense inwards a smaller app size, together with optimize for the broad diversity of Android devices together with cast factors available. The app packet includes all your app's compiled code together with resources, but defers APK generation together with signing to Google Play. You no longer induce got to build, sign, together with acquire by multiple APKs.
Google Play's novel app serving model, called Dynamic Delivery, uses your app packet to generate together with serve optimized APKs for each user's device configuration. This agency people download only the code together with resources they require to run your app. People run across a smaller install size on the Play Store, tin install your app to a greater extent than quickly, together with salvage infinite on their devices.
(Left) An instance of all resources beingness delivered to a device via a legacy APK.
(Right) An instance of Dynamic Delivery serving only what’s needed to a device.
With the Android App Bundle, you're also able to add together dynamic characteristic modules to your app. Through Dynamic Delivery, your users tin download your app's dynamic features on-demand, instead of during the initial install, farther reducing your app's download size. To release apps amongst dynamic characteristic modules, apply to bring together the beta.
Start using the Android App Bundle inwards the latest Android Studio canary release. Test your loose using the testing tracks inwards the Play Console earlier pushing to production. Watch these I/O sessions to withdraw heed from the squad equally they innovate the novel app model:
- The futurity of apps on Android together with Google Play: modular, instant, together with dynamic
- Build the new, modular Android App Bundle
Fix character together with functioning issues inwards your app or game
An internal study Google ran terminal twelvemonth establish that over 40% of one-star reviews on the Play Store mentioned app stability equally an issue. Conversely, people consistently vantage the best performing apps amongst meliorate ratings together with reviews, leading to meliorate rankings on Google Play together with to a greater extent than installs. Not only that, but people tend to locomote to a greater extent than engaged together with willing to pass to a greater extent than fourth dimension together with coin inwards those apps. To assistance y'all sympathise together with prepare character issues we're improving a number of features inwards the Google Play Console.
- Use the new internal seek track to force your app to upwards to 100 internal testers inwards seconds earlier y'all loose them to alpha, beta, or production. You tin also induce got multiple unopen seek tracks for unlike versions of your app, earlier pushing them to opened upwards betas or production.
- The pre-launch report summarizes issues establish inwards alpha or beta versions of your app, based on automated testing on pop devices inwards Firebase Test Lab. There are several novel features to assistance y'all seek the parts of your app or game that crawlers uncovering harder to reach: create demo loops for games written amongst OpenGL, tape scripts inwards Android Studio for the seek crawler to follow, position deep links, together with supply credentials to acquire behind logins. In add-on to reporting crashes, functioning together with safety issues, together with taking screenshots of the crawled screens, the study volition shortly position accessibility issues y'all should prepare to ensure a positive user sense for the widest audience.
- Android vitals now analyzes information almost startup fourth dimension together with permission denials inwards add-on to battery, rendering, together with stability. The revamped dashboard highlights crash rate, ANR rate, excessive wakeups, together with stuck wake locks: the nitty-gritty vitals developers should give attending to. All other vitals, when applicable to your type of app or game, should locomote monitored to ensure they aren't having a negative effect. You'll also run across anomalies inwards whatsoever vitals, when there's a abrupt alter y'all should locomote aware of, together with benchmarks together with hence that y'all tin compare your app's functioning to that of similar apps. Exhibiting bad conduct inwards vitals volition negatively deport upon the user sense inwards your app together with is probable to final result inwards bad ratings together with hapless discoverability on the Play Store.
Watch these I/O sessions where nosotros innovate the novel features together with portion examples of how developers are using them successfully:
- Release management: successful launches together with updates on Google Play
- Autonomous together with customized pre-launch testing inwards the Google Play Console
- Android vitals: debug app functioning together with reap rewards
Improve your shop functioning together with user acquisition
The Play Console has tools together with reports to assistance your whole squad sympathise together with improve your app's shop functioning together with concern metrics. The Play Console's access administration controls were lately improved together with hence y'all tin to a greater extent than easily grant access to your whole squad spell having granular command over which information together with tools they tin run across together with use.
- The app dashboard has been improved together with hence y'all tin chop-chop digest need-to-know information together with accept action. The dashboard straightaway shows to a greater extent than data, is easier to read, together with is customizable. This should locomote your outset halt to sympathise the latest activity only about your app or game.
- You tin straightaway configure the statistics study to present y'all how your instant apps are performing. See how many people are launching your instant app past times unlike dimensions together with how many acquire on to install the total app on their device. All app together with game developers tin create instant experiences today. Learn to a greater extent than inwards the instant apps documentation.
- The acquisition study will start showing y'all to a greater extent than information almost how people uncovering your app together with whether they acquire on to install it together with brand purchases. You tin straightaway run across average revenue per user together with retentiveness benchmarks, to compare your app's functioning to similar apps, at every field of the acquisition funnel. Organic breakdown, rolling out soon, volition divide the number of people who uncovering your shop listing past times searching the Play Store from those who acquire at that spot via browsing. You volition also locomote able to run across what search damage are driving the most traffic, conversions, together with purchases. With these improvements, y'all tin farther optimize your efforts to grow together with retain a valuable audience.
- Order administration has also been updated to enable y'all to offering partial refunds for in-app products together with subscriptions.
Watch these I/O sessions where nosotros innovate the novel features together with portion examples of how developers are using them successfully:
- Analyze your audience together with benchmark metrics to grow on Google Play
- New together with advanced Google Play tools for game developers
Grow together with optimize your subscriptions business
Subscriptions piece of employment on to run across huge growth, amongst subscribers on Google Play growing over 80% twelvemonth over year. Google Play Billing offers developers useful features to acquire, engage, together with retain subscribers, together with gives users a consistent together with familiar buy flow. We're making improvements to assistance y'all prepare your subscriptions concern for the futurity together with to give users to a greater extent than information on their subscriptions.
- With the Google Play Billing Library, you tin easily integrate novel features with minimal coding. Now amongst newly-released version 1.1, y'all tin upgrade subscriptions without changing the renewal date. Also, y'all volition shortly locomote able to brand cost changes to existing SKUs.
- The novel subscriptions center on Google Play lets people acquire by their active subscriptions, including fixing payment issues or restoring canceled subscriptions. You tin create deep links together with hence your users tin straight access subscription administration options on the Play Store. Soon, people who cancel subscriptions volition induce got the selection to acquire out feedback stating why, which y'all volition induce got access to inwards the Play Console.
- Subscription reports inwards the Play Console induce got been updated to assistance y'all meliorate sympathise your retentiveness together with churn across multiple subscriptions, times, together with territories. You tin straightaway mensurate whether features such equally gratis trials, concern human relationship holds, together with grace periods are successful inwards acquiring together with retaining users.
Watch our I/O session where nosotros explicate the novel features:
Prepare for the upcoming Play requirement for target API level
As nosotros induce got announced, Google Play volition require novel apps (from August 2018) together with app updates (from Nov 2018) to target API bird 26 or higher. For to a greater extent than information together with practical guidance on preparing for the novel requirement, sentry the I/O session, Migrating your existing app to target Android Oreo together with above, together with review our migration guide. If y'all prepare an SDK or library that's used past times developers, brand certain it's ready to target Oreo besides together with sign upwards to have word together with updates for SDK providers.
Get to a greater extent than resources to assistance y'all succeed on Google Play
To uncovering out to a greater extent than almost all these novel features, larn best practices, sympathise how other developers are finding success, together with withdraw heed from the teams edifice these features, sentry the Android & Play sessions at I/O 2018. For to a greater extent than developer resources almost how to improve your app's functioning on Google Play, read this guide to the Google Play Console together with see the Android developers website. Finally, to rest upwards to date, sign upwards to our newsletter together with follow us on Twitter, LinkedIn, together with Medium where nosotros postal service regularly.
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